The Master of Business Administration (MBA) with a Specialization in Marketing Management degree is centered on giving students a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today's global marketplace. In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. Today’s fast-paced, always evolving marketplace requires informed and quick decision making. Understanding customer needs, developing products and services to meet them, creating value, producing effective brand messaging, and evaluating the success of your marketing programs are all key elements of effective marketing management. As consumer needs and technology evolves, so does the skill set and knowledge of the marketing manager.
To enable students handle anything related to marketing: new product development, value creation, target markets, marketing analytics, and logistical flow for creation and distribution.
Outcomes Our Marketing Management students focus on seeking value, identifying and creating business opportunities, developing products and services, and building and maintaining customer relationships. Students who graduate from the Marketing specialization program can expect to be prepared not only for success in the marketing industry as a whole, but also in advanced positions and roles of leadership and responsibility for marketing firms and companies. The Marketing specialization program is designed to help students learn specialized knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining future products, promotions and demographics along with recommendations for product changes and target audiences. The curriculum not only teaches the fundamental of marketing, but also provides real project experience with innovative approaches to making decisions. The program focuses on the three key areas of marketing that affect today’s decision making:
- Value Identification: Identifying right customers and opportunities
- Value Creation: Designing the best products and services along with delivering value
- Value Delivery: Going to market effectively and maintaining customer relationships.
18 months (Three Semesters).
Anyone with a first degree.
Graduates may pursue careers in public relations, advertising, sales, marketing, and event planning. Additional jobs for marketing MBA graduates include retail stores, financial investment companies, motion pictures, and Internet service providers and others. Other roles are:
- Public Relations Specialist
- Market Research Analyst
- Advertising Manager
- Brand manager
- Marketing manager
- Market research analyst
- New product manager